E-commerce Store Owners:
How to Generate Your First (or Next) $15,000 in e-commerce revenue
A definitive guide to putting sales on autopilot without dumping more money into paid ads.
Author: Sandy Donovan
If you want me to set this up for you, send me a message with the word "autopilot" here: https://m.me/theemaillady
Case Study #1:
This skin care brand increased their total revenue by 121% in less than 60 days after implementing our email marketing strategy.
Case Study #2:
This beauty brand increased their total revenue by 117% and their owned revenue % from 0 to 25% in just 5 weeks of implementing our email marketing strategy.
Case Study #3:
This mascara brand who was DIYing their email went from bringing in less than $4,000 in email revenue in Q2 to over $68,000 in email revenue in Q4, just 6 weeks into implementing our email marketing strategy. They also increased their owned revenue from 9% to 25% in just 6 weeks.
These are just a handful of clients who are watching the magic happen in their e-commerce shops. They're rolling in 4-5 figures monthly using automations while also getting significantly more traction from their paid ads... while also gaining a ton of time and energy back to work on aspects of their business.
I've been running this for clients since January of 2020 and have continued to refine the process over the years. I've helped clients do this, as well as partnered with them to handle 100% of the execution.
Now I'm sharing the details with other store owners who want to do the same.
This is for you if you own an e-commerce store and want to sell your physical products daily without blowing your entire profit on paid ads.
Or, you need help converting visitors that land and never buy.
Or, you want to increase customer lifetime value and push repeat purchases rather than letting your one-off customers fall into the abyss.
Or, if you want automated touchpoints at every step of the customer buying journey... but haven't had the time, energy, or resources to set it up before now.
Or, you just hate leaving money on the table and want a proven system to maximize every last visitor that lands on your site.
The bottom line...
If you're looking for the most effective, cost-efficient, and time-efficient system for maximizing sales for your physical product brand...
This training will show you how to do it.
Market Trends:
1. People are hit with a TON of marketing and advertising content on social media every day.
2. Your customers are looking for products from people they know, like and trust.
3. Authentic and timely connections are in. The brands that can get this right are the ones who succeed.
You can make millions without solely relying on paid ads or spending all of your time creating original content.
However, most e-commerce stores don't have the right system in place because of a combination of the following:
- Their current tech stack isn't designed to handle robust automations.
- They don't know exactly what to send to who and when (no solid strategy).
The right system includes both technical and strategic solutions.
So... what is the right system?
First - make sure you're on Klaviyo. This is the biggest not-so-secret, secret. Other email service providers exist. But they're not as good and won't make you as much money. This is because most other platforms are extremely limited in the automations they can run and how they can segment. I'm going to save you hours of research and potentially tens of thousands a year in revenue by telling you straight up - move to Klaviyo.
After that, here's what you'll need to do:
1. Collect opt-ins from non-buyers. Then you're going to offer your product at an incredibly low cost via a channel that has an incredibly high conversion rate.
2. Set up your low-hanging fruit automations. Each flow is designed to connect with your visitors at exactly the right time to move them forward in their customer lifecycle.
3. Commit to weekly Cash Injections - aka, campaigns. This is how you'll stay front of mind and keep revenue flowing throughout the year.
It's fairly simple. But it's also powerful. Because once you get this set up, you'll begin to see results immediately.
The steps are laid out in more detail below...
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By the way...
I'm Sandy Donovan. I started my first e-commerce business in 2013 when I lacked both time and money as a single mom and sole breadwinner for my family. I relied heavily on my sales, marketing, and copywriting background to grow the business. Eventually, I decided I wanted to help other store owners. So, I began offering copy services and eventually focused in on email and sms marketing.
I've been using the system in this training for over 3 years, but have experience with email marketing dating all the way back to 2008.
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Step 1: Collect emails and phone numbers.
This doesn't have to be complicated!
Just create a pop up that asks site visitors for their info. And remember to also collect their info at checkout. Klaviyo has a built-in tool for this and you don't need any third party software to make this work.
To increase the number of people who opt in, offer something attractive This can be a % or $ off their first purchase, free product with purchase, or free shipping. We've even seen good results with a free digital download. Play with a few different options to see which one wins. Klaviyo has a built in A/B tester for opt-in forms, so it's easy to test.
Step 2: Set up your “Low Hanging Fruit” Automated Flows
I recommend starting with the basics and automating key touchpoints throughout the customer’s life cycle. This can (and should) be done before you have grown a large list... preferably before the day you launch, but the sooner the better.
I exclusively use Klaviyo for this. They’re the easiest to use and the best, hands down. Some flows to consider...
Welcome Flow Abandoned Checkout Abandoned Cart Browse Abandon Subscription Upsell Second-time purchase
For some stores, the above list is going to generate the equivalent of about 20% of their sales alone. So, if you bring in $50,000 per month in online sales, you can expect those flows to give you about $5,000 - $10,000 per month if done right.
But if you really want to turn up the heat, you'll want to implement step 3 as well...
Step 3: Commit to Weekly Cash Injections, AKA Campaigns
This is where a lot of brands get tripped up.
Whether it's lacking the time to remain consistent or feeling hesitant to email your list this frequently, this is where many brands leave money on the table.
But the reality is, you should email your list at least once per week.
Honestly, you should probably be emailing 2 - 3X per week for optimal results, but start with just once and you’ll start to see results pretty quickly if you have a list or are growing a list.
And don’t just rely on sales emails. Nurture emails often end up performing well AND do more to build a relationship with your audience.
You could stop here and be ahead of 98% of e-commerce brands.
Once you get this set up, about 80% of this is automated. You're just responsible for sending the weekly campaign.
Imagine planning just one email campaign each week (and you can rely heavily on templates to make creation quick and easy), sitting down to hit send, and watching thousands flow back into your store.
That's what I do for each of my clients each week... and once you get this system set up, that can be your reality too.
Summary and Next Steps:
To put sales on autopilot without dumping more money into paid ads, you need to:
1. Collect opt-ins from non-buyers.
2. Automate your "low-hanging fruit" flows.
3. Commit to weekly cash injections (aka campaigns).
Now, you can do it alone which is possible but will definitely involve a learning curve...
You'll need to learn how to use Klaviyo, integrate with your cart, and determine the best messaging to send to the right people at the right time (and how to make it happen).
Or, you can take the easy path and work with me.
If you work with me, I'll help you set everything up and hand over the tools and resources (including AI prompts) to get everything up and running in less than 30 days.
You'll be able to start seeing results immediately.
You'll be able to start maximizing sales and increasing ROI from paid ads right off the bat.
You'll be able to quickly navigate the tech-y bits and cut straight to the money-making portion of email marketing.
And you'll be able to scale this effortlessly as soon as it's all set up.
There is an investment to join, but you get what you pay for and I guarantee results.
I've got limited spots, so if you'd like my help, go ahead and click below. You can get started today for a minimal investment.
Sign up here ---> Smart Start Email Program
Again, this is for 6 and 7 figure e-commerce store owners who sell at least one physical product and want to automate their sales without losing $$ on paid ads.
Talk soon,
Sandy
